Women's Business
Illene Kantrov
Theme:
Illene Kantrov's essay Women's Business depicts the business activities performed by women. She presents her logic that Women's business was related with cosmetic items and the techniques applied for the production of goods by them were traditional. She presents Lydia Pinkham as the precursor of women's business. Other women entrepreneurs also followed the path she showed. Though they followed her path, they could hardly become as successful as Lydia.
Summary:
There was a picture of a lady Lydia Pinkham in a newspaper. Below the picture was an advertisement, which claimed that the company owned by the lady had remedy for number of problems of women. The lady, according to the writer, used the techniques of social activism to sell her products. She advised her clients, to consult only female physicians. She suggested the client about diet, exercise and hygiene. Due to the business conducted by her, she could earn huge amount ($200000) in the year 1881. Her success in business made her very famous. She became a folk heroine, the subject of popular songs and jokes.
Other women followed the path shown by Lydia. Like Lydia, her successors, arch-rivals Helena Rubinstein and Elizabeth Arden became successful businesswomen. They printed their beautiful faces in the magazines to advertise their goods. They allured their customers by marrying European aristocrats. They competed in their business. To show their product of high quality, they used women's sentiments as well as the boldness of gambler. In addition to cosmetics, they opened beauty parlors, sold ready-made clothes, and advised on nutrition. Helena published books on the benefits of eating raw foods; the book became extremely popular. Similarly a black female capitalist also followed the path of Lydia but the technique used by her was quite different. She used sales agents to sell her products. Though the female capitalist followed the path of Lydia, their main aim was to gain personal benefits, in which they could become successful to some extent.
Q. What is the main idea of the essay?
Ans. Women’s business presents a main idea that business women were much successful in America. They are much popular too. Their production and business benefited many people in different ways. Business women were involve in producing some useful things to women like cosmetics. They produced not only useful things to women but also they suggested and helped to cure the problems of women like nervousness, hysteria, barrenness, and so on. In America business women like Lydia E. Pinkham, Elizabeth, and Jenny Grossinger were very much successful and they could earn a lot of money by selling their products due to the means of advertisements, suggestion and inspiration to use their products. So, in conclusion, the essay Women’s Business expresses that even women can do as good business as men can and they get success in business with the help of media and their own courtesy to American women in the form of useful suggestions and tools.
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Credential: Dr. Ramesh Adhikari
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